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Ink-and-wash illustration of a woman in a navy dress with white trim and white boots beside a red electric guitar, with the Bay Bridge in the background.
Cool, Unscripted
Jazz, white boots, and the business of being yourselfThe Très Chic Edit | Culture, Fashion & The Business of Being Human When a member of Jaz Force approached our table... Read more...
The Energy We Wear
The Energy We Wear
On personal style, human connection, and the beauty of belonging. A warm afternoon by the water reveals why the most compelling style goes beyond clothing. Read more...
Clean black high-top canvas sneakers and cuffed dark indigo jeans on a sunlit Marin deck, with a guitar case, redwoods and the bay behind
The Chuck Taylor Aura
On Chucks, rock stars, quiet confidence, and the mysterious language of personal style. Read more...
Abstract gold-leaf painting of a faceless luminous silhouette surrounded by concentric halos of light on a deep indigo antique panel
The Architecture of Character: When Actions Become Your Silhouette
Style isn't only what you put on your body. An unexpected message years later revealed how much of it lives in the way you carry yourself. Read more...
Professionally dressed guests posing on a San Francisco waterfront restaurant deck with the illuminated Oakland Bay Bridge at evening
What Does “Dress to Impress” Actually Mean in San Francisco?
A Bay Area perspective on professional style, practicality, and looking intentional without dressing like someone else. Read more...
The Art of Being Your Own Kind of Cool
The Art of Being Your Own Kind of Cool
Style isn't always something you wear. Sometimes, you build it. A California hot rod becomes a meditation on craftsmanship, personal style, and creating something unmistakably yours. Read more...
Young Asian man on a commuter train in black barrel jeans and a ribbed crewneck sweater, confidently touching up his makeup with a brush and compact mirror, matte black laptop bag at his side
The One-Hour Rule: How Long Should It Really Take to Get Ready?
Fashion, beauty and the art of being ready without letting getting ready take over your life. Read more...
Four stylish women in mix-and-match outfits walking on a New York City street — demonstrating how the same wardrobe pieces can create completely different looks
54 Outfits. One Closet. No Shopping.
We asked AI to help us create outfits from the clothes we already own. The result was 54 combinations—and a new way of thinking about wardrobe curation. Read more...
Close-up of worn denim jeans showing signs of wear, representing the search for a replacement pair
What to Do When Your Favorite Jeans Need Replacing
Your favorite jeans are discontinued. Now what? Before you throw them away, photograph the label, style number, and measurements. Those details can become your roadmap to tracking down another pair... Read more...
Illustrated guide to women's jeans silhouettes: skinny leg, slim leg, straight leg, wide leg, loose fit, and baggy fit
Jeans Sizing: Finding the Fit That Works for Your Body
Fashion trends come and go, but a great-fitting pair of jeans is a closet staple. Learn how to find your jeans size, measure for the right fit, and understand how... Read more...